Tag Archive | Blogging

HOW TO CREATE A SMART BLOG BUSINESS PLAN.

Blog Business Plan, blog business plan, strategic plan, financial projections, social promotion strategy, blog opportunity, potentials, continued growth, monetization strategy, Tips, Marketing strategy, Income Streams and Revenue

You may wonder how important a business plan is for your blog and I must confess that as a beginner I wondered the same thing and I learned this the hard way after dabbling around with my first blog. Having a business plan for your blog is not mandatory, but if you regard your blog – or plan to do so – as a way to earn income, to grow your platform, to showcase your creativity and create a brand, then your blog is your business and creating a blog business plan is essential.

Why you need that business plan.

  • To help you keep up your focus.
  • It will help you develop a short and long-term strategy that will help you gauge your progress.
  • Help you to carefully plan ways to make money from your blog in the best way that suits your brand.
  • Gives you a clearer picture of how you will promote your blog.
  • Helps you budget and guides you through future decisions for your blog as a business.
  • It helps to serve as an evidence to interested parties or investors who want to partner with you. Assuming that your blog grows popular over time and investors express interest in partnering with you, the decision to partner or not to partner with you could hinge on their assessment of your business acumen and a possible peep into your blog’s business plan. Such decisions are easier to make with documentation no matter how simple it is.

With this clarity on why you need a blog business plan, let’s go into the details of how to develop a simple, smart plan for your blog.

Thinking it through.

There are certain thoughts that you should have on your mind as you create your plan such as:

The platform (hosted or self-hosted) that you want your blog on – WordPress, Blogger, TypePad, Others.

If you are self-hosting, consider how to get your domain name, how to buy hosting service, customizing and designing your blog and consider what the annual fees for maintaining your blog will be.

What are your three main goals for blogging? Identify them and use them as your focal point.

What will your blog subject focus be?

Who is your target audience and what are the possible solutions that you plan to offer to them?

When a reader visits your blog, what are the calls for action that you want them to take – Subscribe, buy, share etc?

How will you encourage them to take such action?

Search and study your competition. What is it that they are doing that you can learn from and possibly improve on.

How often will you update your blog? Think of your first ten blog posts, develop the content and come up with a list of focus keywords for your blog.

What are the strategies that you will use to increase your blogs’ SEO? Do you plan to run periodic promotions for your blog?

How will you measure your success? Think of the methods that you could use – Google Analytics, Email and RSS subscription, comments, and feedbacks. Read More…

These Animal Sounds…Stream of Consciousness Saturday.

SQUAWK!! This is the silent shrill angry animal sound that has been recurring in my head of late. It seems like my life has been going down the river of late, tossed and tumbled like a flotsam from one tedious occurrence to the other and from three flu-bitten grumpy children to a flu-croaky, grunty husband and now it’s my turn, after nursing them and I must say, I sound pretty croaky. I think my croakiness is more like husky and sexy 😉

Groan! For the last couple of weeks, my blog has suffered as well and I’ve been bingeing on sugary stuff – I comfort eat when I feel low and even though I know it’s not good for me, I still do it. I hiss in disgust at myself but that still doesn’t stop me from gobbling a pack of biscuit chased down with a glass of juice. Meow! I feel like a bad kitty and have avoided the scale like a plague.

On the bright side, silent twitters also ring in my head happily ‘cos I just got a moonlighting part-time coaching job at an institute to prep students for English IELTS/TOEFL exams. I must say that I enjoy the weekly interactions and after 3 hours of teaching the rudiments of grammar, reading, writing and speaking, I come out feeling totally gratified. If the truth be told, this is something that I would do for free – but I need the funds badly.

Okidokey, let me moosey off now and get ready to bleat it – I have a tutoring session this morning with two young and funny Algerian kids who are learning English. See you later alligator 🙂

P.S. Dear Linda, I think I’ve managed to fit in several animal sounds with today’s SoCS prompt – sMOOth – though I suspect that there are many more waiting to be let out.

HOW TO MANAGE MULTIPLE BLOGS WITHOUT LOSING YOUR MIND.

As the headline indicates, YES, I’m trying not to lose my marbles whilst juggling my ‘two’ blogs and I wonder how those super bloggers with dozens of blogs do it.

Truth be told, I haven’t published a post on this blog for several weeks and each day I feel a stab of guilt. It’s not that I don’t want to create new posts, but my time has been overtaken by the mundane necessities of life. However, to make a success of this blog, I must take the time to sift through the innumerable excuses, find and patch the loopholes and come up with a workable action plan.

Managing one blog is a time-consuming and tasking much less multiple blogs. It takes a special kind of crazy and a method to the craziness to do so. Just why on Earth would anyone choose to get entangled in such madness?

Of course, there are many reasons, such as:

Creating a second blog just for fun.
Creating another blog because the first one didn’t quite pan out as you wanted it to.
Creating a niche focused blog
Sharing your ability in different things.
The need to explore other opportunities.
Building another stream of income
Growing your network in another field
You are a professional blogger contributing or managing sites for your clients. READ MORE…

Featured Posts…Bring Your Blog Links

Sharing, Blogs, Networking, Growing Readership, Connection, Bloggers, Blog Posts

‘Do send in your links.’ 

Today’s featured blogs are:

Over the hill on the yellow brick road

Cathi’s blog posts are simply unique, engaging, humour-filled, with doses of wisdom tucked in between. I doubt I will ever look at peas in a pod or Swiss cheese, old shoes and everything in-between the same way again. She has excellent conversations with the most mundane things in life. Take a peek.

Compassion, Grace, and Mercy

This simple post is such an outpouring of love and goodness. I love it. Are you the beloved? Why not find out.

Family parenting and beyond

Check out Joan’s blog. You will find a plethora of enriching posts. Joan is a wise old woman in a young woman’s body 😉

Thought Torrent

Thought torrent is a newbie in our midst. Go over and say hello – don’t forget to take a little basket of something nice.

Do step in, explore these blogs and show some love.

Do you want more eyes on your blogs?’

Well then, add your LINK TO THIS LOOP.

‘Remember, we create a cohesive community when we come together.

I Just Had To Share This.

Yesterday I waded through tons of messages from friends and well-wishers on my Facebook page and I came across this lovely and heartwarming message from Booky. I can’t help but share it.

 

Dear Jacqueline Oby-Ikocha,

Happy birthday to you!

It’s another year and I am opportune to celebrate with you. When I met you on WordPress, I had no idea to what extent you would influence my poetry. I didn’t know I had it in me to love a person I have never met.

You have taught me how to speak my truths, you’ve encouraged my amateur words and when I didn’t know my way around WordPress you were there to give me advice. You’re my sister.

May God bless you with all the blessings you seek
May he love you and may he answer your prayers
May he keep your family
May his joy and peace fill your heart each time you are tempted to worry.
God bless you Nne!

Ogologodu jisike!

Image may contain: Jacqueline Oby-Ikocha

 

When we start our blogs, we assume that we are blogging just for ourselves, but the truth behind blogging is that it is a phenomenon that goes way beyond us. We have absolutely no idea how much our words affect, influence and shape others. We tend to undermine how much of an inspiration and encouragement we can be to others and how much we are inspired by others as well.

Keep doing what you are doing. Do it with pleasure. Do it from your heart.

The results are beyond expression. For me, blogging has healed me in ways that I can’t even put into words. Believe me, the common saying that words are cheap is a blatant lie. Words are not cheap.

Dear Booky, thank you for this smile-inducing and heartwarming message.

The Factors That Should Not Be Allowed To Hold Your Blog Back

There are many, many many different bloggers out there trying to stake their claim in the endless and ever-expanding frontier that is the digital landscape. As of last year, there were around 350 million blogs on Tumblr alone. In such an oversaturated marketplace it takes a real pioneering spirit to plant your flag in the dirt and let everyone hear your voice. Broadly speaking, bloggers fall into 3 distinct categories. The first category is made up of hobbyists who use their blog as a whetstone to hone their writing skills, document their day to day lives and/or use their blog as a vehicle to keep far away friends abreast at what’s going on with them. The second group are the semi-pros. They’re committed to growing their blog and while they hope to someday use it as their main source of income… they’re not quite there yet. The third are the professionals. They have a sizeable following, they’ve monetized their blog and use it as their primary source of income.

Blogging, Personal Space, Laptop

Image by Pexels

Transitioning from the first category to the second is relatively straightforward. All you need to do is commit to creating regular content and put the effort in to grow your audience. Making it into the realms of the professionals, however, is a tricky business and there are many impediments that will try to block your path. Don’t let these repeat offenders stop you from living your dream…

Lack of investment

Few bloggers realize just how much they need to invest to be able to turn pro, which might necessitate a change in net working capital. Your battered old laptop and your basic WordPress site are unlikely to launch you into the stratosphere. A good laptop will be important to ensure that you’re able to manage several processes at once without slowing you down. Creating your own high-resolution images will allow you to stand out from the crowd so a good quality camera is also a good idea. You’ll also need to invest in your own domain name and a web hosting package with enough space to store your content.  

Apathy

All bloggers start their journey with boundless enthusiasm, churning out content with gusto. If the content doesn’t find its audience, however, it’s easy for that enthusiasm to erode and turn into apathy and self-doubt. Before long they’re barely posting content anymore because… Why bother? If this sounds achingly familiar you may need to give yourself a shake to stay motivated.

Fear

There’s no greater enemy to creativity than fear. Fear that we’ll never be as good as our peers. Fear that nobody will care to read our content. Fear that we’ll receive nasty comments. Fear that we’ll be shunned by the community of bloggers and fear that we’ll be laughed out of the internet. While fear can be potent in stifling your creative spark it must not be allowed to extinguish it. Post regularly, share on social media regularly and maintain good relations with your fellow bloggers and the interest will come!

Lack of focus

With so much content out there, people like to go to particular blogs to read about very particular things. Therefore the more you know your niche the better. If you’re a parenting blog, choose a specialism in the realm of parenting like nutrition or education. If you love to write about movies, specialize in a genre like science fiction or horror. The more focused your niche, the better chance you have of reaching your target audience.

I Pause To Play..

Image result for images of pause

and my roller coaster crashed!
it came to a jarring halt
my mojo kinda left my heart
pursuing green paper to pay the bills
with little time to sleep a wink
several hungry mouths to feed
my brain almost has no time to think
the greenback has become the king
the king of this jungle called life
I need to get my mojo back

Please forgive my tardiness in responding to your comments. I’m usually not this rude but like my people would say ‘something bigger than the cricket has entered the crickets mouth.’

My life has been a bumpier ride of late, events beyond my control have been trying to take the drivers wheel, but I refuse and trying to get back the grip. I took a pause so that I can get back into the game asap. I have taken odd jobs to keep body and soul together as I ride the rough tide. All is well with me, yet turbulent.

Be well and I’ll be reaching you soon. I miss you.

Jacqueline

Posts That Caught My Interest #7

Image result for images of sharing

Here are a couple of posts to appreciate.

Fearless Friday

Even when it seems we don’t have it all together, there might be a smidgen of courage in there somewhere.

The Big C

A beautiful, honest and sensitive post.

12 ways to maintain the Christmas spirit after Christmas

The spirit of giving shouldn’t be only for Christmas.

I am hoping for some good karma 

Has your site ever gone missing on you? How did you resolve it? Can you help Cathy?

As a parent, we all do it

A post that made me smile. Parenting is the hardest job we get to do. No manuals, no classes. You simply jump in and wade your way through.

Comments closed to encourage you to visit the featured links.

Regards and have a great weekend.

Jacqueline

To My Visitors and Followers

Susan’s Thoughts…On Change

A change that will affect all who are visitors, followers, and subscribers to this Blog. This will also impact my life as this transition happens. I decided to close my .COM blog and begin blogging on Facebook and LinkedIn. The content will be my thoughts in Journal format and will include

The content will be my thoughts in Journal format and will include short writing of fiction, nonfiction stories, and poetry that I have written. Right now, I am using my Page, Susan’s Thoughts and Musings, as my Facebook page. This page will be changing its name to Susan’s Soul… If you don’t belong to Facebook, you will not be able to see my postings, but who doesn’t belong to FB?

The reason for the change is threefold:

First, I need more time to devote to my writing and my memoir with less time spent managing and marketing my blog. With only 24 hours in each day, I have spent 12-18 hours setting up posts or guests to post, marketing to all of the social media sites, etc. but I have no income despite trying affiliate links.

This brings us to the second reason for my decision. I need more income and more time to spend writing my memoir, freelancing. and a new business venture that you may hear more about in September or October.

The last reason is very personal, but I need to work on some of the things I have blogged about. I need to take care of myself with love and caring by giving myself permission to do other enjoyable things in my life, including personal socialization, time with God, and time for rest.

In closing, I will see you visiting my Facebook page, Susan’s Soul… if you choose to follow me. If you choose not, I will miss you and pray only good things for you in your life.

God Bless You,
Susan…
Susan’s Thoughts and Musings

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Thank you for your understanding and regards.

‘We create a cohesive community when we come together.