For those of us who enjoy putting our thoughts down in writing and etching our memories in journals and blog pages hopefully not to be forgotten, it is kind of disheartening to realize that there seems to be a natural decline in blog posts, bloggers and blogging. Correct me if I am wrong, but it does appear that the continuously evolving, newer and shinier ways of Social media interaction such as Tiktok and many others that I don’t know of keeps eroding into the audience that was initially dedicated to blogs.
Readers keep minimizing and engagement has dwindled down to the barest minimum. From my own perspective, I think this can be attributed to various reasons,
Personal blogging is quickly becoming a thing of the past, but as I mentioned above, there are multiple types of blogging.
The type of blogging that’s still alive is probably content marketing.
I think that the main shift here is that personal blogging is focused on the writer/blogger whilst blogging with the purpose of content marketing is focused on the reader.
The question online writers today are faced with when content writing is “how to their readers solve their problems?”
And from my observation is that the bloggers thriving nowadays are the ones who are:
- creating problem-solving content
- recommending products (either affiliate products or their own) that further solve their audience’s problems
I feel that in as much as content marketing has exploded in other areas of the internet, like YouTube, Instagram, podcasting etc. the written word still remains powerful.
Nowadays, for the most part, I don’t think people are logging onto their computers or phones excited to check up on their favorite blogger/writers like before. Maybe it’s me, but I would love to hear your thoughts about the blogging phenomenon.
But Do People Really Still Read Blogs?
4 thoughts on “Is this the end of an era?”
I too have observed this phenomenon. I once belonged to two thriving communities ( although many of the bloggers overlapped ) but sadly both these have disintegrated. There does seem to be a drop in readership and everyone just wants to be an influencer .
Most of the people I began with have stopped blogging completely. Some, myself included, are on extended sabbaticals with only occasional trips back for posting a few stories. As we age other things seem to take precedence over computer time. Just not enough energy left to write much, as well as not much going on in my old age worth writing about except the way the world is going to hell in a handbasket. I’m at the point of not listening, watching, reading news stories. I don’t have that many more years to live but my great grandchildren do and I am depressed at the world we are leaving for them to deal with.
there are fewer readers and bloggers, it is true, but they’re still there. We probably have to work a little bit harder than we used to, but it’s still worthwhile, I reckon. And perhaps it keeps us on our toes and stops us taking readers for granted.
Long May personal blogging remain. Enjoyed your post Jacqueline but surprised to inadvertently come across a video from someone else?