For those of us who enjoy putting our thoughts down in writing and etching our memories in journals and blog pages hopefully not to be forgotten, it is kind of disheartening to realize that there seems to be a natural decline in blog posts, bloggers and blogging. Correct me if I am wrong, but it does appear that the continuously evolving, newer and shinier ways of Social media interaction such as Tiktok and many others that I don’t know of keeps eroding into the audience that was initially dedicated to blogs.
Readers keep minimizing and engagement has dwindled down to the barest minimum. From my own perspective, I think this can be attributed to various reasons,
Personal blogging is quickly becoming a thing of the past, but as I mentioned above, there are multiple types of blogging.
The type of blogging that’s still alive is probably content marketing.
I think that the main shift here is that personal blogging is focused on the writer/blogger whilst blogging with the purpose of content marketing is focused on the reader.
The question online writers today are faced with when content writing is “how to their readers solve their problems?”
And from my observation is that the bloggers thriving nowadays are the ones who are:
- creating problem-solving content
- recommending products (either affiliate products or their own) that further solve their audience’s problems
I feel that in as much as content marketing has exploded in other areas of the internet, like YouTube, Instagram, podcasting etc. the written word still remains powerful.
Nowadays, for the most part, I don’t think people are logging onto their computers or phones excited to check up on their favorite blogger/writers like before. Maybe it’s me, but I would love to hear your thoughts about the blogging phenomenon.
But Do People Really Still Read Blogs?