Your blogs’ unique voice will strengthen your brand and focus. Your voice is that feeling, thoughts, emotions, reactions, that your writing evokes in your readers’ which causes them to internalize and personalize the content that they’ve read while trying to build a persona behind the author of the blog.
To find your voice is something that certainly takes time. It’s not a rush job. There will be many oscillations, but with practice, you will get better at it and it will flow far more naturally.
In order to truly connect with your readers’ and to build your desired community, you’ve got to do it your own way, in your own style but bearing your readers’ in mind.
Your blog is not all about you. If it’s just about you, then you wouldn’t be thinking of how to grow your audience. You’ll be just fine writing your thoughts on your bedside journal for no one else to read. In as much as your blog may represent many aspects of your thoughts and life, it by no means has all the nuances of your complicated persona which is why it’s also a separate and unique entity.
For the long-term growth of your blog, you’ve got to set a solid foundation. Blog your passion with purpose, with clarity and in your own voice.