Tag Archive | Growing As A Blogger

Should You Start To Get Serious About This Blogging Thing?

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As you first start out on your blogging journey, you don’t always know where it’s going to take you. First of all, it’s often going to be something you start as a hobby. Maybe you love a certain topic and you want to share your thoughts on it? Maybe you want to write, and so you start to write about anything and everything that you love. Maybe you’re a big blog reader and you just wanted to create your own little corner of the internet? When that’s the case, you can often fall in love with all things blogging. So much so, that you start to want to do it as a job. Or maybe you’re even getting a lot of hits and you really believe that you can turn it into a business. Either way, when you think that you’re ready to get serious about blogging, here’s what you need to do.

Defining Your Brand

The first thing you need to think about doing is defining your brand. And this is crucial. If you want to turn your blogging hobby into a legitimate business, branding is the key. You need to figure out who you are and what you stand for, the build up a brand identity around that. Visually speaking, this will mean that your logo, your colours, and your fonts all need to fit in with the idea of who your brand is. Then you can start to brand everything you do and really establish yourself in a business sense.

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Marketing More

From here, you then need to think about your marketing. Right now, it’s highly likely that you’ll have social media platforms that you share your content on. But now, you need to get serious. You need to market as much as possible and have a plan of what you want to achieve too. Think about why you’re marketing on each platform, who you’re reaching, and what you can do to add more value to the content that you’re putting out.

Setting Up An Office

If you just tend to write from your bed or the couch, you need to change that. It’s time to cut out distractions and get focused on building your business. So clear out your spare room or attic space, put everything into storage like www.mybekins.com, and work on creating an office. Think about setting everything up so that you feel motivated to work and that you have everything you need around you to do a better job.

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Monetizing Your Content

Then, you need to think about how you’re going to monetize. And take your time. Look into options like www.neilpatel.com and find out what will work best for you. Start off slow and then you should find that you start to earn real money by doing something you love.

Creating A Game Plan

Finally, you then need to think about where you want to take things. Work out what your overall goals are and then pull a business plan together. This is going to be that one step that helps you to get serious about your blog and turning it into a profitable career path.

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Boosting Your Social Profile As A Blogger

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If you want to get your teeth into the best hot dog in Times Square, are you going to go to the vendor that has no one queuing up their cart or are you going to the chap that has twenty people standing in line? Exactly. It’s called social proof and it is a surefire way to tap into the psychology of people. But it’s not just hot dog vendors that can use this marketing tool; it’s something we bloggers can use to encourage people to read our words, subscribe to our blogs and follow us on social media.

So, without further ado, here are some pretty genius ways you can add a dollop of social proof to your marketing strategy and encourage more people to buy into your brand – whatever that is.

  1. Let An Expert Takeover

You must have come across an online publication, newspaper supplement or Instagram account where someone with influence takes over for a day or so. They might play magazine editor for a special edition, they might do a guest post on a blog or take over a brand’s Insta-stories. Whatever it is, having an expert or influencer takeover is a great way to tap into the followers and embrace the halo effect.

  1. Highlight Milestones

Another super awesome way to create social proof is to highlight a milestone by showing a bunch of gratitude towards it. Perhaps you just reached 10,000 Instagram followers, or 5,000 Facebook followers or a 20,000 blog subscribers – reaching a milestone like this is cause for celebration, offers you a chance to say thank you and, best of all, let’s other people know you are worth following.

  1. Big Numbers Appeal

The moment you come across a blog that shows they have a social media following of tens – or hundreds – of thousands of followers, you automatically click the ‘like’ or ‘follow’ button. Why? Because there has to be a reason why so many people are following them and you don’t want to miss out on it. The best way to achieve this kind of following is organically, but a great way to get a head start is to buy cheap Instagram followers. It’s not cheating, it’s just embracing the fact that perception is reality. Distinction.

  1. Curate User Content

User-generated content is the secret weapon used by so many brands, bloggers, influencers and everyone else and that’s because it helps grow a following to record numbers in almost no time at all. A great example of a brand that loves user-generated content is Fairfax & Favor. It’s the backbone of their marketing strategy. The way it works is simple: you repost user’s posts by encouraging them to use a branded hashtag.

  1. Get An Endorsement

One of the most amazing ways to boost your social proof is to get your blog endorsed by industry leaders or well-known brands. We’ve all been on a blog and noticed a section titled “as seen on” followed by a load of logos you recognize: Cosmopolitan, Huffington Post, Daily Mail etc. That’s the aim right there.

This is a collaborative post.