If you want to get your teeth into the best hot dog in Times Square, are you going to go to the vendor that has no one queuing up their cart or are you going to the chap that has twenty people standing in line? Exactly. It’s called social proof and it is a surefire way to tap into the psychology of people. But it’s not just hot dog vendors that can use this marketing tool; it’s something we bloggers can use to encourage people to read our words, subscribe to our blogs and follow us on social media.
So, without further ado, here are some pretty genius ways you can add a dollop of social proof to your marketing strategy and encourage more people to buy into your brand – whatever that is.
Let An Expert Takeover
You must have come across an online publication, newspaper supplement or Instagram account where someone with influence takes over for a day or so. They might play magazine editor for a special edition, they might do a guest post on a blog or take over a brand’s Insta-stories. Whatever it is, having an expert or influencer takeover is a great way to tap into the followers and embrace the halo effect.
Another super awesome way to create social proof is to highlight a milestone by showing a bunch of gratitude towards it. Perhaps you just reached 10,000 Instagram followers, or 5,000 Facebook followers or a 20,000 blog subscribers – reaching a milestone like this is cause for celebration, offers you a chance to say thank you and, best of all, let’s other people know you are worth following.
Big Numbers Appeal
The moment you come across a blog that shows they have a social media following of tens – or hundreds – of thousands of followers, you automatically click the ‘like’ or ‘follow’ button. Why? Because there has to be a reason why so many people are following them and you don’t want to miss out on it. The best way to achieve this kind of following is organically, but a great way to get a head start is to buy cheap Instagram followers. It’s not cheating, it’s just embracing the fact that perception is reality. Distinction.
Curate User Content
User-generated content is the secret weapon used by so many brands, bloggers, influencers and everyone else and that’s because it helps grow a following to record numbers in almost no time at all. A great example of a brand that loves user-generated content is Fairfax & Favor. It’s the backbone of their marketing strategy. The way it works is simple: you repost user’s posts by encouraging them to use a branded hashtag.
Get An Endorsement
One of the most amazing ways to boost your social proof is to get your blog endorsed by industry leaders or well-known brands. We’ve all been on a blog and noticed a section titled “as seen on” followed by a load of logos you recognize: Cosmopolitan, Huffington Post, Daily Mail etc. That’s the aim right there.